Not minimalist, just noiseless

Let me explain myself here. There are difference between minimalism and noiselessness.

What do you think of when people say minimalism? I think of things like this:


Image Source

Probably that’s not even that bad if you’re a purist. Well, the thing is, the word which I have learnt that describes those designs that I like is “noiseless”.

Remember this post I made a while back? Till this day, I dream of a new bottle design for Nutella. In fact, I dream of more and more designs being like that.

And you know what? That might not be such a crazy dream. The other day I was making my way down the isles of our local grocery store and as I walk past the soft drinks, cartons and cartons of canned drinks caught my eye.

new logos for soft drinks

See that? That’s design labels going retro and being ‘cleaned up’! Which is great. I love what Pepsi and Lift has done to their logo and labels. There is only one drink here that’s not getting on this wagon of improved design. Sooner or later they’ll realise they just HAVE to get rid of those orange slices.

What’s even greater is that Selfridges also celebrates noiseless design, so much they’ve created a series of products JUST for this purpose.

In their own words:

“As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place. In an initiative that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds.”

Not only do they have a fine selection of products that are simple in design, they’ve also ‘de-branded’ a series of products. I have NO doubt you’ll recognise which is which.

de-branded products at selfridges


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